The US Congress yesterday put off any bailout of the “Big 3” auto-makers and sent them back to their oak-paneled dens until they come up with better arguments. GM, Chrysler, and Ford had been looking for a $25 billion bailout of the industry, waving red flags warning that at least GM will have exhausted money by the end of December, and both it and Chrysler might be going into receivership by that time. Ford apparently has a bit more cash flow, but isn’t far behind.
Talk about shooting yourself in the foot. The executives that turned up in Washington to plead for money just don’t have a clue. The executive offices of corporate America (not to mention Canada) have become so used to big-bucks salaries, Brooks Brothers suits, and chauffeured lifestyles, that when they have to humble themselves and come with cap in hand to government, they just don’t know how to behave. They might have gotten a warmer reception had not someone noticed that they all arrived on luxury corporate jets for the Washington meeting. Beggars apparently still can be choosers, and in their case Marshall McLuhan was quite correct: the Medium is the Message.